Social Media

Twitter and Facebook are gaining in popularity, however, with about 50% of online users are now active on Facebook as well. The most popular social media sites in China  like kaixin001 and renren are used by many people. Facebook has forbidden by Chinese government. This is the reason why most chinese people do not play Facebook. In Germany, the most popular social media site is StudiVz.

Around the world today, the amount of time spent online is increasing exponentially, especially among cell phone users.

Media Exposure

Start to recognizing how the media is interwoven tightly into the fabric of my daily life.


Media Types Used Daily


TV is usually on during meals (1 hr)


Internet (more than 5 hrs) -spend more times listening to music,
                                       -playing games,
                                       -watching online movies
                                       -chatting on QQ or MSN


Reading magzines and newspapers (30 mins)


Checking E-mails and reply (30 mins)


Watching video website (1 hr)  -YouTube
                                            -Tudou (typical chinese video website)


Most Chinese prefer go to Renren rather than Facebook (30 mins)


Sending or Receiving texts (30 mins)

Year of Rabbit

The Year of the Rabbit 

1903, 1915, 1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011

In Chinese Horoscopes 2011 is The Year of Rabbit. The Year of the Rabbit starts on 03 February 2011 and ends on 22 January 2012. The characteristics of the Chinese Rabbit are sensitivity, creativity and compassion. Preferring the company of others Rabbits are friendly and outgoing.